Duffy's Napa Valley Rehab
Duffy's is a 12-Step alcohol and drug treatment center located in the beautiful Napa Valley. We've partnered with them since 2007 to manage their full stack of marketing responsibilities.
Personally, one of the main reasons I wanted to work for Blend was the opportunity to work on projects for Duffy's. After every project, I know that each content piece has the potential to make a long lasting impact on someone's life.
Social Media Strategist
We have turned Duffy's social channels into a vibrant community of recovering people who frequently interact and encourage one another. We've built engaged communities of real people from all over the world who have a shared experience.
Communicating Duffy's mission visually has been challenging and rewarding. I've enjoyed working with them to help people find hope through a new website, a curriculum refresh, quarterly alumni magazines, content-rich infographics, conference banners, and much more.
Drug rehab is such a complex item, and connecting people with the right information is so important. I built a system that arraged the amazing content generated by our team into an easy to find way, allowing Duffy's to be as helpful to as many people as possible.
I have worked to help translate and solidify our online efforts into offline relationships. These initatives have worked to replace ad buying with personal referrals within a network of influencers.