Highlands Aerial Park

Highlands Aerial Park (HAP) in Highlands, NC is a family-oriented outdoor adventure center. Their promise is “outdoor adventure for all ages,” and they’re one of the best in the business at creating amazing experiences for their guests.

The Challenge

HAP came to us without much of a digital presence, an outdated brand, no real positioning in the market, and a website that wasn't representative of the amazing experience they give their guests.

The Results

34% increase in conversion rate over the old site
42% more online bookings
$6 in revenue for every $1 spent on digital advertising

Testimonial

“It was obvious from the start that Blend has worked in the adventure tour business for a while.”

“Within the first few weeks of working together, they helped us make changes to our website which resulted in a 150% increase in conversion rate—and a lot less time on the phone with customers for us. During our busiest two months of the year (June and July) Blend

was able to drive $8 in revenue for every $1 spent on advertising. The guys at Blend are very friendly, down-to-earth, and super easy to work with. Their core values and operating principles really resonated with me, and have been backed up by their actions since day one.”

Kurt CEO, Highlands Aerial Park

“Within the first few weeks of working together, they helped us make changes to our website which resulted in a 150% increase in conversion rate—and a lot less time on the phone with customers for us. During our busiest two months of the year (June and July) Blend was able to drive $8 in revenue for every $1 spent on advertising. The guys at Blend are very friendly, down-to-earth, and super easy to work with. Their core values and operating principles really resonated with me, and have been backed up by their actions since day one.”

Kurt CEO, Highlands Aerial Park

What We Did

Website re-build and conversion rate optimization
Digital advertising
Marketing strategy, reporting, and analysis

More Work

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