Highlands Aerial Park
Highlands Aerial Park (HAP) in Highlands, NC is a family-oriented outdoor adventure center. Their promise is “outdoor adventure for all ages,” and they’re one of the best in the business at creating amazing experiences for their guests.
What We Did
Strategy & Positioning
Brand Identity
Website Design & Development
Digital Advertising
Email Marketing
SEO & Reputation Management
Understanding the Brand
The leadership team was already quite clear on why they exist: to enable multi-generational adventures. This is built to be a place where grandparents can bring their grandkids, and groups with people ranging from 5 to 80 can enjoy fun together. The brand workshop helped us collaboratively create a brand purpose, brand associations, brand promise, and positioning statement, all of which are now shared with new and existing team members to keep everyone unified and energized toward to the common goal.
Evolving the Identity
The brand initially looked like a zipline company for thrill-seekers. The new brand brought a friendlier color palette, a professional-meets-casual font pairing, and new phrases that bring the multi-generational focus to the forefront.
Upgrading the Website
We built a site faithful to the new brand, and gave careful attention to organizing and cross-promoting the many activity options. The result was a 42% year-over-year increase in conversion rate.
Testimonial
“It was obvious from the start that Blend has worked in the adventure tour business for a while.”
“Within the first few weeks of working together, they helped us make changes to our website which resulted in a 150% increase in conversion rate—and a lot less time on the phone with customers for us. During our busiest two months of the year (June and July) Blend
was able to drive $8 in revenue for every $1 spent on advertising. The guys at Blend are very friendly, down-to-earth, and super easy to work with. Their core values and operating principles really resonated with me, and have been backed up by their actions since day one.”
Kurt CEO, Highlands Aerial Park
“Within the first few weeks of working together, they helped us make changes to our website which resulted in a 150% increase in conversion rate—and a lot less time on the phone with customers for us. During our busiest two months of the year (June and July) Blend was able to drive $8 in revenue for every $1 spent on advertising. The guys at Blend are very friendly, down-to-earth, and super easy to work with. Their core values and operating principles really resonated with me, and have been backed up by their actions since day one.”
Kurt CEO, Highlands Aerial Park
Advertising
We built local awareness using a variety of online and offline media. Out-of-home advertising in the Twin Cities region included billboards and a bus wrap. We improved digital ad quality and targeting on Facebook, Google, and other platforms, and our tracking allowed for reliable ROI reporting. Messaging and imagery extended to print materials such as brochures and print ads.
